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Main Services Overview

 

QUALI Research

Focus Group Discussion (FGD) - Depth Interview (DI) - Observation.

Tracking Study

Retail Audit - Consumer Tracking - Mystery Shopping.

QUANTI Research (customized)

Product/Concept Test - Customer /Retailer Satisfaction Study - Usage & Attitude Study - Feasibility Study - B2B - Post Launch Monitoring (PLM) Study - Ad/Promotion Evaluation Study - Any Other Customized Study.

Social Research

Corporate image study and Employee Research - Baseline Survey - Opinion Poll Survey - Concept Test and Analysis - Pre and post Evaluation studies - Impact Assessment - Household Income and Expenditure Studies - Socio-Economic Studies - Migration Issue - Public Policy Research.

Quality Control Mechanism

 

IRC strongly believes that only quality of information can ensure correct decision making capability of an organization.

Therefore, strong quality control measures are taken at all stages of the research - from research design to delivery of the outcomes.

MRS and ESOMAR Code of Conducts have also been followed to maintain ethics of market and social research.